Report: Windows Phone remains the fastest growing mobile OS in Europe

Nokia Lumia 1520

The latest figures from Kantar Worldpanel ComTech, for the past three months to Jan 2022, testify Android nigh snatching 70 percent market share across Europe. what'south interesting to note from this report is Samsung's dominance of the market is starting to erode and Windows Phone has still again been labeled every bit the fastest growing European mobile operating organization.

Kantar has Windows Telephone on 10.1 percent share of European mobile device sales, while Apple holds nineteen percent, well in reach of both Microsoft and Nokia. While Windows Telephone didn't perform besides in Q4 2022 equally many had hoped it would, the OS is withal on double digit shares (sales) across Europe.

Dominic Sunnebo, strategic insight director at Kantar, explains that "Nokia has connected its successful tactic of sucking up remaining featurephone owners across Europe. Fifty-fifty in Britain, where smartphone penetration is at 70%, there are over 14 meg featurephone consumers for information technology to target. At some point Nokia will have to start making serious inroads into the smartphone contest, merely for the time being its strategy in Europe is working. Crucial for Nokia will be its ability to keep depression-end owners loyal and upgrade them to mid to high-end models."

That's certainly what we're seeing from the recently announced Ten family of Android handsets from Nokia. The plan is to move consumers to Ten and/or Asha, to and so exist upgraded to Lumia hardware, depending on which price signal they're prepared to caput into.

Kantar

EU5 markets includes United kingdom, Germany, France, Italy and Kingdom of spain.

Looking at data in the charts higher up, it's articulate to come across Windows Telephone still performing well regarding sales. The only markets where the platform has non seen notable growth are Nippon and Communist china. Compared to how other mobile platforms have altered (regarding percentage point changes), Microsoft isn't in such a bad position, should electric current trends continue. This new plan of activeness from Nokia with Android hardware could aid push through loyal users and ramp upwardly Lumia sales further.

Microsoft also has Windows Telephone 8.1 on the horizon, which is expected to exist a fairly large upgrade for consumers. Major changes to the Os volition include numerous fixes to features and functionality consumers have complained virtually previously. This is hoped to work alongside Nokia's continued efforts pre-sale to attract more consumers from both featurephones and competitor platforms.

Source: Kantar

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