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Amazon made the bold decision in 2022 to terminate selling some of the well-nigh pop streaming devices on the marketplace. Coincidentally, those were the streaming devices made by Apple and Google, which compete with Amazon's own Fire lineup. This irked many consumers, but Apple and Google both have their own storefronts to sell hardware. Amazon at present says it'due south bringing back the previously banned devices, but it's reluctant to explain why.

When Amazon pulled the Apple TV and Google Chromecast, it did so with the rationale that information technology didn't want consumers to be dislocated by the lack of Prime number Video support on those platforms. It implied that Apple and Google were somehow to blame, merely of course, it'southward entirely upwardly to Amazon to build app back up for these platforms. It's actually gone out of its fashion to make sure no one tin stream Prime number Video on Chromecasts past killing third-political party workarounds. This always seemed much more about pushing the Burn down devices than "confused consumers."

It's unclear what caused Amazon to give in, only it will soon offer the Apple T V , Apple TV 4K , Chromecast , and Chromecast Ultra (4K) for auction on its site. In the instance of Apple, Amazon finally came through with a Prime Video app for Apple'southward streaming box earlier this month. That takes care of Amazon'due south claimed objection. Things are much more complicated when information technology comes to Google.

New Apple TV

Amazon's conclusion to drop Chromecast devices from its site kicked off a very public feud. Google ended upwards blocking YouTube on Amazon'due south Echo Evidence earlier this year. When Amazon adult a workaround, Google blocked it over again and added the Burn TV to the block list for good mensurate. Neither visitor has appear a change in that standoff, but peradventure the restoration of Chromecast devices on Amazon is an olive branch of sorts.

Technically, Google'south YouTube blockade on the Burn Goggle box doesn't commencement until January 1st, then Amazon could be trying to work things out with Mountain View earlier that borderline. The Fire Telly is a much more than important device for streaming video than the Echo Show, so losing YouTube would be a blow.

The newly listed Amazon and Google devices are still showing as "currently unavailable" on Amazon, but y'all can sign upward to be notified when they are available. Hopefully, Amazon is planning to add Chromecast back up to its streaming apps or it risks really confusing everyone who buys a Chromecast, correct?